Alta Research – Review

About Alta Research – Market Research Recruiting

If you are looking for a reputable market research company, Alta Research – Market Research Recruiting is one of the most credible and well-established companies that you can trust. The company has three decades of experience in the market research sector. It was founded in 1985 and was a leading market research and recruitment company based in Sydney. However, its operations are not limited in Sydney but also include Wollongong, Brisbane, Canberra and Melbourne areas.

The company specializes in recruiting appropriate respondents based on the criteria specified by the clients. The company provides the platform for in-depth market studies and facilitates focus group discussions and product tests. These research methods are the means to collect the opinions of the target demographics. The results of the studies serves as basis for the clients in developing, packaging, marketing and pricing products. In this manner the products (goods and services) are tailored to the needs, preferences and purchasing powers of the target consumers. The risk of losing money or unsustainable profits is minimized. The companies would be groping in darkness without any idea of their target market. This is especially true if the product is new and the level of demand is still unclear.

Once you have successfully signed up as a member, your profile will be matched to the criteria of the existing research projects. You might still undergo further screening to narrow down the number of respondents to more specific representative or sample of a demographic sector. For instance, lipstick brand might only want to survey in-school teenagers between 16 to 18 years old who are living in Sydney. Companies need specific demographic samples to have accurate assessment of the acceptability or salability of specific goods and services. Companies do not want to waste time, effort and money on manufacturing products that are not yet tested only to lose because of the negative response of the market. Hence, it is better to first be equipped with the correct market information that will provide an overview of the target consumers.

If you are invited to participate in a focus group discussion, you can expect to be paid from around $70 to $150 depending on the length of the session and the topic of the research. Most focus group discussions usually take 1.5 hours. You can receive the payments immediately after the session. The venues of focus group discussions are typically conducive for group informal interactions but with certain level of privacy such as function rooms and board rooms. Depending on the sponsor of the study, the topic could vary from simple product assessment to social and political issues. Each session has a specific topic and it is guided by a moderator. The participants can openly discuss their opinions about the topic. A facilitator ensures that the discussion will be productive, non-hostile and will stay within the topic. A facilitator does not fully participate in the discussions but provide some guide questions for the participants. If you want to make a difference, you should be as honest as possible when stating your opinions but should be respectful about the opinions of others. Accurate assessment of a particular demographic sector will only be possible if the respondents or participants in the research will be honest.

How does it work?

You should first register and create an online account in the database in order for you to be considered and invited to participate in the research projects. You have to be at least 16 years old and a resident of Australia for you to be eligible to register. The study areas are commonly in Brisbane, Canberra, Sydney and Wollongong. If you are a resident in these areas, you are likely to be recruited to participate in the focus group discussions and product tests.

Alta Research is primarily a market research company that specializes in recruiting respondents and facilitating focus group discussions. Various companies hire the services of Alta Research to assess the preferences, buying behaviors and purchasing power of the target consumers. The company’s methodology of recruiting the right respondents has been highly successful that it has been sold to 50 other companies in 4 countries so far. The research company is very meticulous in following the criteria of the clients. It ensures the proper matching of the respondents’ profiles with the demographic criteria specified by the clients. All research projects have customized questionnaires and demographic-specific respondents.

Once invited to participate in a research project, you may accept or decline the offer. You are not legally obligated to show up in the focus group discussion venue. However, you can only receive compensations if you actually participate and complete the sessions. Your personal data will not be disclosed to any third party without your authorization. You can be assured that your privacy will be respected and you will not receive spams or be required to purchase anything.  

How to register?

You have to be at least 16 years old and a resident of Australia in order for you to be eligible to register as member. You should complete the online form found in this page: http://www.mrgroups.com.au/. You need a valid email to verify your account. A confirmation link will be sent to your email once you have submitted the form. You have to provide a username and password for your online account.