What is Australia Speaks?
Currently, there are many online market research companies in Australia that appeal to a wide demographic. These companies utilize various research methods to gather pertinent pieces of information from the target respondents of their respective clients. Most of these companies utilize online survey methods. There are only few companies like Australia Speaks that started primarily as a forum for Australian respondents. This company was founded a bit more recently in the early part of 2007 as an online forum, gathering public opinions from Australian citizens. It has become one of the most sought-after and credible market and social research organizations in Australia. It is a provider of research services for the business sector, the government sector, development-oriented organizations and other institutions that have public stakeholders or beneficiaries.
Australia Speaks is commissioned by various institutions such as corporations and government agencies to conduct market or social research projects. Various organizations that have stakes on public opinions have the need to regularly monitor the preferences, behaviors and interactions of their target demographic sectors. The regular monitoring of public opinions is necessary to tailor the products, goods, services and policies to the needs, wants, economic capacities and perceptions of the specific sectors of the market or constituency. Profit-oriented companies want to minimize their risks of losing investments on products that are otherwise won’t be patronized by the target consumers. Government institutions want to know the basic welfare services and opinions of citizens on certain programs, policies or laws.
Whether you are a client or a consumer, you can trust the objectivity and accuracy of the research projects that are conducted by the company. If you are a client, you can commission Australia Speaks to design and facilitate a research project based on your specifications and criteria. You can be assured that you will be able to get all the relevant data that you need for a more rational analysis of your target market’s preferences and behaviour. On the other hand, if you are a respondent, you will receive corresponding compensation for every research participation. The amount of compensation that you will receive depends on several factors such as the length of the survey, the type of research, the urgency of the research and your degree of involvement. Typically, in-depth research that requires your physical presence and effort commands higher compensation. The same is true for urgent and long surveys.
Aside from the monetary compensations that you will receive for participating in research projects, you will also have the privilege to influence the decisions of companies and policymakers. As one of the sampled representatives of certain population demographics, you will have the privilege to influence the decisions of the companies or institutions that commissioned the research projects you participated in. This means that your demographic group will eventually benefit in the long run because the products, services and policies will be tailored to the needs, wants, preferences and economic capacity of the target demographics. This is the ultimate benefit to the customers or constituents. Australia Speaks provide the platform for producers, policy makers, consumers and stakeholders to bridge the information gap.
How does Australia Speaks works?
Just like other incentivized market research websites, Australia Speaks relies on it pool of member-respondents that represents certain cross-sections of the population. These members are matched with the existing research projects based on the criteria of the clients and the demographic profiles of the members. The respondents receive specific amount of compensation when they are selected and are able to complete a survey or have participated in focus group discussions and other research projects. The amount of cash that you can earn will depend on the length of the survey or study, your level of participation, the urgency of the study and the number of research projects you have participated in.
In order to be qualify and be invited to any of the research projects, you need to first create an online account and be matched with the existing research projects. You need to be at least 14 years old, a permanent resident of Australia and has a valid email address to join. Once you have completed the registration process, you will start receiving invitations to join surveys. You need to click the link to go to the survey page.
In most cases, you may answer the survey questions at your leisure and you do not even need actually participate if you are invited. On the other hand, it would be at your disadvantage if you would decline the invitations. You will have better chance of earning a lot if you participate in every survey or research invitations that you receive. You can redeem your earnings when it reach at least $17. It will be credited to your PayPal account.
How to register to Australia Speaks?
You need to have the basic qualifications to register: you need to be at least 14 years old, a permanent resident of Australia and has a valid email address. You then need to go to the registration page and complete your profile details: http://australiaspeaks.com/join-australia-speaks-online-research-panel.htm. You then need to wait for the confirmation email to verify your account. You need to click the link in the email to verify your account. Once you have successfully completed your sign up, you will then be able to use your dashboard page and receive notifications for research projects you are qualified to join.