What is PureOpinions?

If you are a consumer and desire to make a difference, you can directly influence the decision of companies and policymakers by participating in the online surveys and other research projects of PureOpinions. You will also earn in the process. Just like many other online market research companies, PureOpinions depends on its pool of member respondents for sampling the opinions of various demographic sectors of the the population. It utilizes an incentivized scheme to regularly recruit new members and motivate them to actively participate in the research projects. The company has several types of clients that include business entities, policymakers (government institutions) and academic institutions. These various clients have target demographic sectors as stakeholders, consumers and political constituents. Each research project requires specific group of respondents that represent a particular demographic sector. This means that if you become a member of the website, you will have a wide range of opportunities to participate in various research projects.

PureOpinions provides a full service as a market research recruitment company that is based in Sydney. It has several clients from major Australian and international brands. The company is company is constantly in search of new members who are interested to participate in its research projects. It offers attractive compensations for those who will actively participate in its research projects. Companies have continuous demand for its services but some of its members eventually become inactive and disinterested. Hence, there is a constant need for new members.

The main purpose of the company is to provide the platform for companies and target customers to exchange information. On one hand, the business entities that hire the services of PureOpinions desire to learn more about their target consumers in order to clearly understand their preferences, buying behaviors and purchasing power. In this manner, these companies will minimize their risks of losing money because of products that are otherwise would not be patronized by their intended consumers. On the other hand, the consumers will be able to get the best possible products in the long run.

If you are gregarious and interested in meeting new people, you will surely enjoy participating in the focus group discussions. These are in-depth studies that involve dynamic interactions of participants in one setting. Although there are guide questions, the participants are given the autonomy to openly discuss the topics. Topics could range from product preferences to socio-economic or even political issues. Aside from monetary compensations, snacks and refreshments are also provided in the focus group discussion sessions.

Aside from the focus group discussions, there are also other research methods that are used by PureOpinions. These comparably provide higher compensations compared to other types of research projects such as online surveys. The company also conducts in-depth interviews and product tests. The in-depth interviews involve conversations between you as respondent and a researcher. The venue for the interviews can include your house, office, restaurant or any other conducive place. Meanwhile, a product testing session involves on-site or home-based product trials of participants of new or well-known product brands. It could include a wide variety of products that are commonly found in the supermarkets, pharmacies and malls.

How does PureOpinions work?

PureOpinions bridges the information gap between the producers (business entities) and their target consumers. As a market and social research company, PureOpinions facilitate various surveys, focus group discussions, in-depth interviews and product testings that are designed by the sponsors or company clients. The research company is also responsible for recruiting and screening the respondents to match the criteria set by the clients.

In order to qualify for any of the research projects and be invited to participate, you first need to register and create your own online profile. Your demographic profile will then be matched with the criteria of the available research projects. You may undergo further screening to narrow down the respondents and have more precise results. You may be required to answer a questionnaire or be interviewed via telephone to determine if you met the requirements of a research project.

You need to be at least 18 years old and a resident of Australia to qualify as a member. Signing up for an account is simple and straightforward. Once you have verified your online account, you can expect invitations to participate in research projects. Some focus group discussions, however, have limits in terms of participation per year. Some may not allow you to participate more than once every six months. You will receive the pre-agreed remunerations right after a research session or if it is an online survey or phone survey, the money will be transferred to your bank account.
How to become a member of PureOpinions?

You can register as member by filling in this online form http://pureopinions.com.au/sign-up/. You will need a valid email address to verify your online account. Once you have verified your account, you can then log-in to your member dashboard. You can receive notifications in your dashboard and in your email.