Who is The Panel Station?
Just like other paid survey websites, the Panel Station provides incentives to its members to participate and complete surveys about various topics, products and services. The website is a market research website rather than a marketing website. Its main purpose is not to persuade consumers to sell products but to gather data from the consumers. It samples the various demographics of the population by collecting, organizing and analyzing the opinions of the consumers.
The website serve as a go-between that bridges the information gap between the companies that hired its services and the target market of the companies. The decisions of the companies that sponsor the surveys in terms of product development and marketing strategies are directly influenced by the opinions of the respondents. Conducting a market research minimizes the risks of losing large sums of money on products that are unlikely to be patronized by the consumers. The market research data ensures that the products that will be developed and marketed have high chance of being accepted by the target consumers. Existing products, on the other hand, can be further improved or retailored to the tastes of the consumers.
In exchange of their opinions, the respondents earn points that they can later redeem as rewards in the form of cash, gift vouchers and other rewards. Aside from the surveys, there are other opportunities that the website members can grab in order to earn more points. There are also regular draws in which active members have the chance of winning large cash and other prizes.
Panel Station has a wide global reach. It is a diverse online community with more than 1.4 million members from the following countries: India, Brazil, Russia, China, Mexico, Argentina, South Africa, Indonesia, Turkey, Philippines, Poland, South Korea, Taiwan, Chile, Nigeria, New Zealand, Colombia, Australia, Singapore and Thailand.
The members of the website are prescreened based on their profile information. Survey invitations are tailored depending on the demographics. The members receive survey invitations on a wide range of topics such as consumer goods, technology, healthcare products and finance. The opinions that they provide help global brands to improve their products and also help startup companies to develop innovative products.
If you become a registered member, you automatically earn points just by signing up. Every survey that you are able to complete earn you points that vary depending on the length of the survey. Once you have accrued the minimum required points, you can then start redeeming your rewards.
How does The Panel Station work?
In order to participate in the surveys and start earning rewards, you first need to sign up and create your online account in the website but this is only by invitation only. You will need to provide some pieces of information such as gender, educational background, income range, profession, etc. These pieces of information are necessary so that the website could classify you under certain demographic categories. These categories serve as basis as to what type of survey invitations you are going to receive. For instance, there are surveys that are gender-specific such as in the case of feminine wash products.
Membership in the Panel Station website is exclusive and by invitation only. This makes membership a privilege. All members are strictly verified and the responses are thoroughly and constantly verified. Honest responses are crucial for the validity of the data collected through the surveys.
Once your membership is approved, you will start receiving invitations to participate in the surveys. There may be several survey opportunities that will be sent to you at a time. You may opt to answer all the surveys, select only a few that interest you or ignore them. However, if you want to maximize your earnings, you should always answer all the survey opportunities given to you.
You can redeem your points in the form of gift vouchers, coupons and products, depending on your preferences. The more surveys you complete, the more chance of earning rewards you have. You need to earn at least 3,000 points in order to qualify for reward redemption.
How do I redeem The Panel Station rewards?
As a member, you can earn as many points as possible. Your points will largely depend on the number and length of the surveys that you complete. Even if you are screened out after answering several questions, you are still guaranteed some points. You can earn 200 to 1,000 points per completed survey depending on the complexity and length of the survey. You have to accumulate at least 3,000 points in order to start redeeming your rewards. You can choose gift vouchers, coupons or tangible products as rewards.
You have a various convenient options to redeem your rewards. You may redeem from the partner e-commerce websites or you may directly utilize the rewards by recharging your phone or DTH service. On the other hand, if you are altruistic, you may choose to donate your points to one of the charitable institutions that are supported by the website such as the Child Relief & You.